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Most people think of links as a way to get to more information, but when it comes to designing your site - links have an entirely different purpose. Essentially, links are votes of confidence for the content at the other end of the link. Because there is so much content on the Internet, people have a number of choices in where they can point users to get more information. If they choose to point to your website, that means that they feel you either know more about the subject or provide the clearest information on a particular subject. That is a huge …

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SEO On-Page Search Engine Ranking Factors & Best Practices

posted on January 18, 2018 / 1 Comment

On-page optimization refers to all of the elements on your website that you can control, from keywords and meta-tags to the less familiar elements of SEO. To really drive traffic to your site you have to maximize all on-page parts, not just the one or two elements that people talk about. By optimizing all of the on-page elements you can significantly increase your search engine ranking. However, this means learning a bit of HTML to improve the parts of the page that are in the background. Fortunately it is not as scary as it sounds. To help you steer more traffic …

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Local SEO: What Are Citations & How to Build Them

posted on December 21, 2017 / 0 Comments

Local ranking is one of the most important aspects of creating of getting your website the most visibility with search engines, but it takes time and an understanding of citations. If you are like a lot of people, you have no idea what citations have to do with SEO because it is not something that gets nearly the attention that things like keywords get. That is why so many companies find it difficult to be successful with local SEO. If you take the time to make sure that your site handles citations appropriately, then you will have a distinct advantage …

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